Cindy Buckmaster, Director of the Center for Comparative Medicine at Baylor College of Medicine in Texas and Vice President for the American Association for Laboratory Animal Science (AALAS), rallied the lab animal science community to rise up and begin engaging the public about the significant contributions made every day in animal research. Here’s a video blog of some of the key messages from Buckmaster’s talk, which was given at the 2014 Charles River Short Course on Laboratory Animal Science.